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CanvasM Launches Blue Collar Job Search Service ‘Saral Rozgar’

VAS provider CanvasM, the JV company of Tech Mahindra and Motorola, has partnered with NGO Rashtriya Rozgar Mission, to launch Saral Rozgar, a service that intends to connect Blue-collar workers including part time, industrial workers, daily and weekly wage earners, masons, drivers, plumbers, electricians, house help, among others, with prospective employers, through mobile and online mediums. The company says that the service will act like a job market-place mainly targeted at the informal sector.

At the time of the launch, the service already has a database of 25,000 job seekers, and 500 employers, with more than 4,000 jobs on board across 100 categories. 200 vacancies are from within the Mahindra Group companies.

As of now, it has been launched in the Dehi/NCR region, however, migrant workers can still access the service if they seek jobs in the region. CanvasM plans to extend it pan-India by the end of this year, and also make it multi-lingual.

How It Works

CanvasM has set-up a national helpline number, 1860 180 1100, through which job seekers can register their profile, give details about their expertise and skills, and apply for jobs. The helpline is human assisted, which means an executive personally files the details online. The call center operations have been outsourced to Tech Mahindra’s BPO division.

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Employers can register free on Saral Rozgar’s website and search for prospective employees from the site’s database. They can call-out shortlisted job seekers through the site. On being shortlisted, candidates receive a call on their mobile phones and seek consent to connect them to the employer who has made the offer. Apart from the helpline, NGOs, Direct Selling Agents, and retail outlets of the Mahindra group will also register job seekers.

The service is being offered free till July, after which, it will be chargeable at Rs 30 per month for job seekers and Rs 5 per call-out for employers. Calls to the helpline are also chargeable at local call rates. CanvasM is in talks with telcos and has finalized a deal with one, which it refused to name. Besides, operator billing, job seekers will also be able to pay for the service through prepaid cash cards such as ITZ.


Babajob.com, which is another venture that focuses on the informal sector job market, also connects job seekers to employers through the web and mobile. It maintains a database of job-seekers by direct and reference registrations. It lets people register job seekers they know, and maintain their profiles, calling them mentors.

In the past, Babajob had experimented with a text free, image and speech based version of its portal, in addition to SMS and USSD based registrations. Babajob also offers a package wherein it screens and shortlist candidates for employers. Reliance Communications had also launched Job Search on Voice, on its mobile network with listings from Babajob.

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