wordpress blog stats
Connect with us

Hi, what are you looking for?


Can DesiSpark.com Disrupt The Paid Online Matrimony Business?

DesiSpark.com has been launched as an online matrimonial portal, with no membership fee. This is a significant deviation from the business model of Shaadi.comBharatmatrimony and Jeevansathi, which offer different levels of access to their free and premium members. The website also offers online dating, which, from what we hear, incumbent matrimonial portals are also used for. Dating website Ignighter claims to have done rather well in the Indian market. Perhaps there is room for another. It is currently operational in India, Canada, UK and US.

The pitch which DesiSpark makes in its press release is that it is trying to end India’s Matrimony Monopoly, highlighting a key differentiator is that compared to the others, it is free. So, leaving aside the odd claim that three matrimonial businesses can be a monopoly, can a free service matrimonial disrupt existing paid businesses?

Our take on this is – it can’t. It is key for matrimonial services to be able to put a certain barrier to entry for contacting prospective partners, else they will be over-run with non-serious solicitations. In fact, there’s a market for a higher barrier to entry, which has seen the launch of Elite Matrimony. If you ask me, that should apply to dating sites as well.

Disclosure: Accentium Web, founded by my cousin Vivek Pahwa, owns SecondShaadi.com

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ