Buongiorno Digital Innovation India, the mobile content solutions company, has launched a mobile portal, bfish.in offering content such as mobile wallpapers, videos and games, in addition to celebrity gossip. Although the site is still in beta, and content is scanty at the time of writing this post, the company has entered into a deal with mobile browser company Opera to feature bfish.in as a speed dial button on its landing page. This is the second such deal for Opera after Hungama. However, one major problem that actually discourages users from browsing the portal on Opera is that it opens up the phone’s default browser when one clicks the ‘download’ link (at least on the Nokia E5). This issue might be related to content billing, since content portals query phone browsers to get operator details.

Bfish lists free and paid downloads in ‘top-20’ lists and also on gossip stories. The site has a Share button along with each download, through which users can share links with friends via SMS. From the terms and conditions, it appears that the site might also offer user generated content in the future. Also, in its ‘about’ section, there is a mention of integrating social networking with content, and the option to add e-mail, age and sex to a user profile.

From the content perspective, there is nothing new that the portal offers at this point in time. A number of other mobile content portals including Indiatimes and Yahoo, in addition to on-deck operator portals offer the same type of content.

Buongiorno offers a consolidated platform to operators to manage mobile products and services, and content partners, across all operating regions from one centralized hosting. It offers solutions for billing, service handling, content fetching, delivery, reporting and reconciliation. After shifting its Asian headquarters to India in 2009, the company had recently partnered with IBM to integrate Buongiorno’s Subscription Engine with IBM’s Service Delivery Platform solution for the customers of one of the leading operators in India.