OnMobile Global has appointed Atul Churamani, former VP- Music, at Saregama India as Head of Content, reports Business of Cinema. Churamani has confirmed the appointment to the publication, though we're still to hear from OnMobile. Apparently, Churamani is going to set up a content division. Content is an important position at OnMobile Global, since two content related services - Caller Ringback Tones and Mobile Radio, account for a significant chunk of its revenues. Caller Ringback Tones account for 40-45% of OnMobile's revenues. At times, OnMobile has direct deals with content owners, hence incurs content costs. Secondly, while 3G services have not seen a significant uptake, according to OnMobile, the company will have to expand its content portfolio to video and make a significant push for its video content offering, especially considering its acquisition of Dilithium Networks last year. Previously, Churamani has worked with Magnasound India and Virgin Records India (where he was Director, A and R and Marketing). He was with Saregama for 8 years. Neeraj Sharma, last we remember, was the Content Head at OnMobile. We're awaiting an update from OnMobile, as to whether Sharma is still with the company.
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