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Airtel Movies Launches, BigFlix Eyes Subscription Biz; Does Airtel Have Bandwidth?

Bharti Airtel announced yesterday, a partership with Reliance ADA group owned online streaming and DVD/VCD rental service BigFlix, to offer consumers the ability to watch a stream of 500 movies, 100 TV shows, 100 Trailers and 100 music videos at Rs 229. The first question that came to my mind was - if the content is already available on live streaming on BigFlix, then why would anyone pay for it? Switching To Subscription Reliance Entertainment COO Manish Agarwal told MediaNama that the company is removing 500 select movies from its free streaming website - those that get maximum views on free streaming - into a subscription model. Airtel movies is the first subscription service that has been rolled out, and they are talking to other telecom operators as well. There is a change in business model in the offing, and…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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