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ZipDial Launches Missed Call Based Mobile Game With Kingfisher

ZipDial, a Bangalore based Mobile VAS provider has launched a mobile game ”Book Cricket” in collaboration with Kingfisher. Book Cricket is a popular game where players take turns to flip through random pages of a book and score runs according to the page number.

However, in this virtual game, users score runs by randomly dialing a toll free number 080 300 500 77. According to the ZipDial,the game was played by 2811 unique users, within a day of launch, out of which over 60% played again the same day. In 15 days it has been played 84,931 times.

ZipDial, which had launched a missed call based verification service in March, has been trying to create buzz around the service, with deployments centering around sponsorships and brand promotion.  It had previously tied-up with LG during the world cup to offer Cricket scores on missed calls. The company, recently raised Rs 3.5 crore in its first round of funding from a consortium led by Mumbai Angels with participation from US based angel investors. We hope to see some innovative deployments from the company, in the future.

(With inputs from Anupam Saxena)

Related:
ZipDial Gets A Funding Call; Raises Rs.3.5Crore From Mumbai Angels
Updated: ZipDial’s Toll-Free Customer Mobile Verification & Issues

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