Bangalore based technology start-up Althea Systems has launched Shufflr.tv, a set of web and native apps that facilitate discovery of videos on the internet and lend a social element to them by enabling discussions through social networks like Twitter. So, users can discover videos shared by celebrities and friends, and talk about it online on the same page via Twitter. Last year, Althea had raised $3 million from Intel Capital, and had inked content deals with NDTV, Reuters, CNBC-TV18, BigFlix in India, the BBC and MSNBC in the UK, and also with Brightcove which aggregates a large number of content providers. It had initially launched the service as a desktop video browser on Adobe Air platform. To aid discovery, the site divides videos in Categories like Music, Shortfilms, Howto, Tech, Auto, Sports among others, and into social channels such as…
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