There talk of a change in approach from BK Modi’s Spice Group – the group is repositioning Spice Mobility as a ‘Mobile Internet’ company, from being a technology company (rather handsets+services). From the statements and reports we’ve read, there is hardly any clarity on what is really going on, so we’ve requested the company for an interview for more details; In the meantime, some headline grabbing statements in the press release:

– Spice Group’s handset, retail and VAS operations are going to be brought under one fold.
– Planned investments of Rs 1000 crore for FY 2011
– a Supply Chain, R&D and market intelligence to be headquartered in Singapore
– a Seven cluster distribution model to dominate Indian mobile retail,
– Rs 120 crore worth of shares set aside for employees in the employees welfare trust pursuant to the approved Scheme of Amalgamation
– a Global Knowledge Center set-up at Noida

The company has declined to share a copy of a presentation made to the press (in Delhi, yesterday) with us. We didn’t know about the press conference.

You might want to read a fairly detailed chat we had with Samir Gulve, then a Joint Managing Director at Spice Mobility, in January, wherein he explained to us the groups plans for a fascinating modular approach to the business – with plans for Channel companies, Product companies, and a separate Enterprise business. It appeared as if the company was looking to create a separate channel for consumer services altogether, piggybacking on a mobile Internet infrastructure, but not necessarily beholden to telecom operators.

Their plans couldn’t have changed that much in such short a time, could they? We’ll update if we have more. If you know – please contact us at nikhil at medianama dot com