Anil Ambani owned, Reliance Broadcast Network Limited (RBNL) has formally announced a joint venture with European entertainment network RTL, part of the German multinational media company, Bertelsmann. Both companies will have an equal 50% equity interest in the limited liability JV company. RBNL and RTL had been negotiating terms for the JV since March 2011. RBNL intends to expand its offering of niche English channels, by launching a reality TV channel with international content from RTL’s production arm Fremantle Media, and a channel targeting male audiences, featuring action-themed content. Fremantle produces popular reality shows and owns formats for multi-national reality series including Idols, Got Talent, The X Factor, Good Times – Bad Times, among others. RBNL, which also has a 50:50 JV with American broadcaster CBS, offers three english language channels with content from CBS, namely BIG CBS Prime, which features…
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