wordpress blog stats
Connect with us

Hi, what are you looking for?

PubMatic Acquires Ad-Network Optimization Platform ReviNet

Online ad network, PubMatic has announced the acquisition of ReviNet, an ad network optimization company,  for an undisclosed amount. The deal gives PubMatic access to 57 new publishers in the US market,  including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more which were previously managed by ReviNet along with 15 new employees. According to the company, the acquisition will extend PubMatic’s reach to 400 million users globally.

PubMatic is a sell-side ad network and focuses on maximizing revenue and control for publishers, as opposed to demand-side networks that focus on optimizing audience deliverables to agencies. It allows  publishers to make their advertising inventory available for sale to advertisers. ReviNet, however, allows clients to manage and sell their remnant inventory.

There’s also the upside of up-selling: clients of ReviNet will be able to use PubMatic’s technologies like Real-Time Bidding, Brand Control products, and audience targeting products. ReviNet and PubMatic will be working together to attain the goal of expanding current employee base to over 200.

Last year, PubMatic raised $7.5 million from existing investors Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. Pubmatic’s sister concern, Komli Media operates in India, and also owns the audience measurement business Vizisense.

Related:
PubMatic Closes $7.5 Million Series C Funding From Existing Investors
Pubmatic Rasies Series B; Separated From Komli Last Year

Advertisement. Scroll to continue reading.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

In an interview with BBC’s Amol Rajan, Google CEO Sundar Pichai shares his views on a wide range of topics including the free and...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ