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Price Hike Pushes Up Dish TV Q4-FY11 ARPU; Margins Up, Loss Down

Dish TV has reported an income of Rs 1434.68 crore sales and services, up from Rs 1084.13 crore the previous fiscal, and full year revenues of Rs. 1524.6 crore, up from Rs 1130.32 crore. Losses for the company declined to Rs. 189.7 crore, from Rs 262.1 crore. EBITDA for the year was Rs 326.8 crore, with an EBITDA margin of 21.4%.

For the quarter, DishTV reported standalone revenues of Rs 451.7 crore, up 41.4% from last fiscal. The EBITDA for the quarter stood at Rs 108.9 crore, up 93% increase over the corresponding quarter last fiscal. The net loss for the quarter was Rs 37 crore, down from Rs 60.6 crore reported for the corresponding quarter last year. Loss for the company has been declining quarter on quarter.

The company had taken a price hike last quarter, and switched packages around, which impacted the blended Average Revenue Per User – subscription ARPU for DishTV grew to Rs 150, from Rs 142 during the last quarter. It added, in a statement, that High Definition (HD) activations – particularly the launch of a 35 channel HD bouquet – improved HD’s contribution to Dish TV’s monthly adds to 7% from less than 1% earlier. However, higher Subscriber Acquisition Costs (SAC) at Rs 2,224, from compared to Rs 2,142 in the immediately preceding quarter, owing to higher marketing spends around the Cricket World Cup 2011.The EBITDA margin for the quarter stood at 24.1%.

Download: Press Release | Financials

Advertising, VAS, Aadhaar

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The company also reported higher advertising revenue for the year, at Rs 20 crore for Q4-FY11, up from Rs. 0.5 crore during the corresponding fiscal last year.

Note that the company does not separately disclose revenues from any value added services on the DTH platform.

Dish TV also mentions in its release, that it has aligned with ‘Aadhaar’, the Indian governments Unique ID act, now accepting it as a Know Your Customer (KYC) validation for address and identity proof.

Dish TV Q3-11 ARPU At Rs. 142, Net Loss Down To Rs. 44.2 Crore
Dish TV To Raise $200 M; Q2-11 ARPU Stable, Net Loss Down
Dish TV Inks Deal With Quasar For DTH Advertising
Dish TV Crosses The 8 Million Subscribers Mark

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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