wordpress blog stats
Connect with us

Hi, what are you looking for?

MPG Launches Mobile Marketing Division Mobext In APAC Region

MPG, the International media services group, run by Havas Media has launched its mobile marketing division, Mobext in the Asian region, starting with India, reports Exchange4Media, and has appointed Arnav Neel Ghosh (Ex Iris Nation) as General Manager for South Asia region, while Ashutosh S Srivastava (Ex ACL Wireless) has joined as Business Director.

Mobext will debut in other South Asian markets, namely China and Philippines, later this year, according to the company. The division currently operates in nine markets, including Argentina, Brazil, Chile, France, Mexico, Portugal, Spain, UK and US. The company’s website does not list the Indian office. Havas Media also runs Media Contacts, a digital media agency.

Mobext offers mobile marketing solutions including, services like SMS, mobile downloads, image recognition, WAP consulting and development, Mobile display, Mobile search and video, apps,  and proximity based services such as LBS, mapping and navigation to its clients. It will also offer reporting and analytics, within Havas Digital’s campaign management system through Artemis.

Mobext’s current clients include brands like Nike, Coca Cola, BBC, Dell, McDonalds, Volvo, TIM, Peugeot, Kaspersky, Barclays, Pizza Hut, Orange, among others. Other players in the mobile marketing space include OnMobile and Madison’s mobile marketing JV – Kabuza Marketing, One97 and NetworkPlay’s JV and Affle.

You May Also Like


The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...


Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...


Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...


Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ