wordpress blog stats
Connect with us

Hi, what are you looking for?

MPG Launches Mobile Marketing Division Mobext In APAC Region

MPG, the International media services group, run by Havas Media has launched its mobile marketing division, Mobext in the Asian region, starting with India, reports Exchange4Media, and has appointed Arnav Neel Ghosh (Ex Iris Nation) as General Manager for South Asia region, while Ashutosh S Srivastava (Ex ACL Wireless) has joined as Business Director.

Mobext will debut in other South Asian markets, namely China and Philippines, later this year, according to the company. The division currently operates in nine markets, including Argentina, Brazil, Chile, France, Mexico, Portugal, Spain, UK and US. The company’s website does not list the Indian office. Havas Media also runs Media Contacts, a digital media agency.

Mobext offers mobile marketing solutions including, services like SMS, mobile downloads, image recognition, WAP consulting and development, Mobile display, Mobile search and video, apps,  and proximity based services such as LBS, mapping and navigation to its clients. It will also offer reporting and analytics, within Havas Digital’s campaign management system through Artemis.

Mobext’s current clients include brands like Nike, Coca Cola, BBC, Dell, McDonalds, Volvo, TIM, Peugeot, Kaspersky, Barclays, Pizza Hut, Orange, among others. Other players in the mobile marketing space include OnMobile and Madison’s mobile marketing JV – Kabuza Marketing, One97 and NetworkPlay’s JV and Affle.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ