wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi Inks Three Year Ad Deal With Amobee


InMobi, a mobile ad network, has inked a three year deal with Amobee, a California, USA based mobile advertising solutions provider. The deal, which the two parties claim is for “multi million dollar deal, will enable Amobee’s clients including Coca Cola, McDonalds, Ikea, Amtrak,  P&G among others, to access InMobi’s mobile ad network”. The exact financial terms of the deal have not been disclosed, but reports suggest that it may be worth $8.8 million; this is source based, and MediaNama hasn’t independently verified this information.

Amobee acts as a market-place for advertisers, aggregating mobile ad inventory from telcos, publishers, app developers and app stores. It provides solutions for integrating advertising with delivery mediums like SMS, MMS, mobile web, in addition to in-app deployment. On the face of it, this appears to be a deal wherein a party representing advertisers is partnering with a network which represents publishers.

Backed by Sherpalo Ventures and Kleiner Perkins Caufield & Byers, InMobi claims that its mobile ad network is capable of reaching out to 300 million people across, globally, and delivers around 31.5 billion ad impressions in a month. Its India ad impressions grew by 1.5 billion from October 2010 to January 2011. Amobee is backed by investors like Sequoia Capital and Accel, its telco partners include Telefonica, Vodafone, Sprint and Globe.

Besides advertising, InMobi had recently launched a mobile payments service, dubbed as SmartPay. It also offers SDKs for iPhone and Android and APIs for other platforms for developers to monetize their apps via its World Developer Fund.

Earlier this year, mobile advertising company Affle had also announced a similar partnership with Japanese mobile advertising firm D2 (Dentsu-Docomo) Communications.

Related:

Advertisement. Scroll to continue reading.

InMobi’s Most Important Move Yet: Launches In US
InMobi Gets $8M More Funding From KPCB & Sherpalo; Scale For Sale?
Affle Partners D2 Communications For Strategic Alliance

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ