Infomedia18 has relaunched YellowPages.co.in, its old Yellow Pages business directory, in a lead generation format - the website will allow potential buyers to contact suppliers of Infomedia Yellow Pages, apart from two other features - 'Call For Free', essentially a click to call feature connecting the buyer with the seller, and 'Send Contact Details to Phone', allowing vendor contact details to be sent to potential buyers. All of these are standard classifieds or directory website features, but the switch to a lead generation model online is significant - it allows the company to earn additional revenue from its print vendors, and from a vendor perspective, he needs to only pay for leads. But why two generic directory listing services - doesn't Infomedia already have AskMe.com? Lets not forget that Burrp.in is also a directory service. Niyaz Ahmed, Head of Online Marketing at Infomedia18 informs us that Yellowpages.co.in is primarily a business-to-business service, and will compete with the likes of Yellowpages.sulekha.com, Asklaila.com, Getit.in, and is essentially an online accompaniment to Infomedia's offline Yellow Pages. In comparison, Ahmed writes, AskMe.com is primarily a voice based business - like JustDial, CallEzee etc - and will have a business-to-consumer focus. It will be launched in multiple cities. Also, note that this particular announcement of the relaunch came to us via Infomedia18, not Network18*. As per a previous announcement, Infomedia18's web properties were supposed to have been transferred to Network18, as a part of the restructuring of the group. Infomedia18 COO Sunil Thomas, declined to comment…
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