BGR.in, the Indian version of gadget site BGR (Boy Genius Report), which was rolled out a few weeks back by parent company India.com, has launched a hindi version at BGR Hindi. Just like its English counterpart, site features translated content from the parent site, and has opinions, predictions and reviews from its authors, including Executive Editor Rajat Agrawal, and writer Nimish Dubey. Nikhil adds: Gadgets is one segment that gets a lot of traffic in India, and there are gadget blogs that are a dime-a-dozen. Much of this traffic comes via search, and terms like 'iphone', 'nokia' and 'micromax' attract readers searching for gadget reviews. This is, though, the first Hindi gadget blog we've come across, and we wonder if search will have the same impact on Indic language content. There are Indic language search engines, but we're not sure of how mant users from India actually use them. Exclusive Content Vs Translation Although it does not look like a separate team is working on exclusive hindi content, it might be possible that BGR hired people to translate existing content. On being asked if a separate team had been appointed for the hindi site, on twitter, Agrawal responded that he did not wish to reveal details. More than just translating stories, the ultimate challenge for content providers is to target the sensibilities of Hindi speaking audience, for which one has to redo the entire content from a different perspective. On BGR's Hindi version, the translation at times features colloquial idioms, while…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...