Mobile number verification service, ZipDial has raised Rs 3.5 crore in its first round of funding from a consortium led by Mumbai Angels with participation from US based angel investors, reports The Economic Times. The company intends to use the investment to expand engineering and business development teams. ZipDial lets companies verify their customers’ mobile numbers without the need to send or receive SMSs, over a phone line. It aims to provide an alternative to SMS for verification, particularly given the SMS Spam regulations which are expected to enforced by the TRAI sometime this year.

The service has been deployed on e-commerce portals Flipkart and Myntra, and education portal TutorVista. It also tied-up with LG during the world cup to offer Cricket scores on missed calls. It had recently switched to 1800- toll free numbers in order to prevent spoofing, following an issue that was pointed out. Other services leveraging the missed call concept are also emerging.

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