wordpress blog stats
Connect with us

Hi, what are you looking for?

Rediff Launches Daily Deals; Offers Cash On Delivery For Deal Coupons

We told you so! Almost three months after Rediff CEO, Ajit Balakrishnan told MediaNama that a deals venture was on the cards,  it has formally launched its group deals service, named Rediff DEAL Ho Jaye!, offering users local discount deals. The site is currently offering deals in 40 locations (or cities if one counts a particular region of a city or its sub-urbs as a seperate city).

Similar to other daily deals sites, Rediff offers a 30% to 60% discount deal on local services from various merchants, when a target number of users pay part of the full price in advance on the site, to become eligible, and get coupons.  The interesting bit here is that Rediff is also offering a Cash On Delivery payment option for the deal coupons. It also allows users to get deal coupons via Post,and SMS, in addition to e-mail, unlike most deals site which only send coupons via e-mail.

Like we said, Rediff, which has created a marketplace model with a network of offline retailers, has tried to leverage it for deals. This is evident from the fact that it is offering local deals in a large number of cities, including Vishakhapatnam, Vijaywada, Raipur, Ranchi, Jabalpur, Aurangabad, among others, unlike most deals sites which claim to cover more cities by offering deals from e-commerce websites.

The list of daily or (and) group deals sites is becoming long, each passing day. While e-commerce websites like Infibeam and E-Bay India also offer daily deals on their sites, dedicated players include SnapDeal, Indiatimes Active Deals, Taggle, BuyThePrice, MyDala, DealsAndYou and SoSasta, which GroupOn acquired recently. The quality of deals on offer will be the biggest differentiator in the coming time.


Natural For Rediff To Get Into The Group Buying Space Says Ajit Balakrishnan
Infibeam Launches Magic Box; Who Hasn’t Launched Daily Deals Yet?
– GroupOn Looking For Affiliates In India; Competitor Launches GroupOn.in
– eBay India Launches Social Shopping
Indiatimes Updates Active Deals; Not Working For Us
Updated: GroupOn Enters India By Acquiring SoSasta.com: Report

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ