Balaji Telefilms has announced the appointment of Punyashlok Bhakta, previously the Business Head (Consumer Business) and Head of Marketing at Hungama Digital Media. According to his LinkedIn profile, Bhakta was at Hungama for almost three years, where he joined after attempting to start a digital content company. He joins Balaji New Media as CEO, filling a gap left by Uday Sodhi, who joined upstart job portal HeadHonchos as CEO in September.

What’s interesting about Bhakta’s appointment is that he is joining a company that is expected to be sold – in January, Balaji Telefilms announced plans to sell its Internet and Mobile business, a move that was subsequently ratified by its shareholders with an 86.1 percent majority. Balaji New Media owns, recently recast as a social network which allowing television aspirants to showcase their talent online, and hunt for jobs. In the past, it has produced made for mobile audio and video content – Devotional, humor, Mythology, Jokes, and “youth oriented fiction”; a mobile series  called Kriminal Kaun; a devotion focused iPhone Application on Lord Ganesha, and an online fiction show called ‘Bol Niti Bol’.

Photo source: Bhakta’s twitter profile

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