Opera Software, which positions India as the third largest market for its Opera Mini mobile browser, has indicated a comparative decline in mobile usage for user generated content aggregator, Zedge.net and Wikipedia.org, for the month of March. Mobile application store getjar, Yahoo and mobile video site Vuclip, each gained one position in the leader board. Mobile2day.com, which is also an app store was the highest gainer this month, climbed up to reach the seventh spot. Orkut continues to be at number four, behind Google (consistently number one), Facebook and YouTube. Last month, mobile app store getjar had removed the Opera Mini browser after Opera launched its own app store. The browser later returned to the app store, after the two companies resolved their differences.
What’s particularly remarkable is the rise of Micromax, in terms of Opera Mini usage – The Micromax Q5 has entered the top-10 list and sits on the eighth position, a first for a non-Nokia handset. Perhaps, this is a result of the manufacturer deciding to feature a dedicated Opera Mini hot key in the phone’s keypad.
Opera’s State of the Mobile web report for March 2011, suggests that in terms of unique users it has seen a year on year increase of 231.9% from India, a 308.2% increase in page views, and page views per user stands at 442. In addition to that, data transfer has seen a rise of 254.1% since last year and users consumed 7MB of data per month on an average.
Download Opera’s State of the Mobile Web report for March 2011 here.
Note: Please keep in mind that, despite being called ‘State of the Mobile Web’, it is likely that it is not. The data is indicative of data consumption on the Opera Software browsers on the mobile, and not other modes of access, of which applications and default handset browsers are a key component. Also, growth may not be indicated of larger market trends since a growth could be on account of more handsets that have the Opera Mini browser installed.
– Opera Jan 2011: Wikipedia Rises, Mobile2day Emerges, GetJar & Zedge Decline
– Opera Dec 2010: Orkut Down To Number Four, As Facebook Mobile Web Usage Grows
– Opera Mini’s India Users Pay Avg Rs. 42 Per Month For Pay Per Use Data