Mobile advertising network GreyStripe has been acquired by ValueClick, a NASDAQ listed integrated online marketing services company, for $70 million in cash. MediaNama readers might remember GreyStripe as a mobile games advertising startup competing with Hovr, which had partnered with Zapak for Zapak.mobi back in 2008, followed by a deal with Hyderabad based 7Seas Technologies. Interestingly, Zapak.mobi doesn't load now, but it appears that games on m.zapak.com are now powered by Buzzcity's apps site djuzz. Greystripe was, at one time, competing for partnerships and reach with Hovr. Greystripe apparently morphed into a mobile advertising network, taking advantage of the growth of mobile applications and advertising; it claims to serve "billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms." Wonder if it would…
- PrivacyNama Session: Chief Privacy Officer Roundtable; October 7 October 1, 2022
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- India’s Department of Telecommunications (DoT) orders ISPs to Block 67 Porn Websites October 1, 2022
- AI Law and Policy Diploma Course (CCG-NLUD) 2022 #Ad October 1, 2022
- RBI’s card storage rules kick in today, but is the payments ecosystem ready in India? October 1, 2022
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