wordpress blog stats
Connect with us

Hi, what are you looking for?

,

Mobile Ad Network GreyStripe Acquired By ValueClick For $70M

Mobile advertising network GreyStripe has been acquired by ValueClick, a NASDAQ listed integrated online marketing services company, for $70 million in cash. MediaNama readers might remember GreyStripe as a mobile games advertising startup competing with Hovr, which had partnered with Zapak for Zapak.mobi back in 2008, followed by a deal with Hyderabad based 7Seas Technologies. Interestingly, Zapak.mobi doesn’t load now, but it appears that games on m.zapak.com are now powered by Buzzcity’s apps site djuzz. Greystripe was, at one time, competing for partnerships and reach with Hovr.

Greystripe apparently morphed into a mobile advertising network, taking advantage of the growth of mobile applications and advertising; it claims to serve “billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.” Wonder if it would have managed that as a games only ad network. In the meantime, by the looks of it, Hovr remains a free games site.

Greystripe’s management team and employee base have been retained by ValueClick, and the business will be run as a wholly-owned subsidiary within ValueClick Media. Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital were investors in Greystripe. For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA. ValueClick’s brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner.

Related:
Zapak Adds Single Player Mobile Games From Greystripe
7Seas Ties Up With GreyStripe; What GreyStripe And Hovr Need…

You May Also Like

News

The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...

News

Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...

News

Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...

Uncategorized

Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ