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Updated: Indiatimes’ IPL 4 Partnerships: YouTube, vRock, Apalya, Indiagames Say Sources

Update: Some parts of this report stand confirmed. We'll update as more confirmations come in. We've added updates to the segments below. April 8th: With the Indian Premier League kicking off today, Indiatimes* took over the full front page of the groups flagship print publication the Times of India: the front and back page promoted the IPL, while the inside page was a full page advertisement for gaana.com. We've heard from sources that Indiatimes has planned a Rs. 25-30 crore spend on advertising various IPL related initiatives. Remember that the Indiatimes led consortium has paid Rs. 261.7 crore for rights for four years - worldwide online and mobile rights, and international broadcast rights with Nimbus. We wrote to Indiatimes yesterday for a confirmation or denial of their IPL deals, but got no response. A text message to Indiatimes CEO Rishi Khiani…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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