Update: Some parts of this report stand confirmed. We'll update as more confirmations come in. We've added updates to the segments below. April 8th: With the Indian Premier League kicking off today, Indiatimes* took over the full front page of the groups flagship print publication the Times of India: the front and back page promoted the IPL, while the inside page was a full page advertisement for gaana.com. We've heard from sources that Indiatimes has planned a Rs. 25-30 crore spend on advertising various IPL related initiatives. Remember that the Indiatimes led consortium has paid Rs. 261.7 crore for rights for four years - worldwide online and mobile rights, and international broadcast rights with Nimbus. We wrote to Indiatimes yesterday for a confirmation or denial of their IPL deals, but got no response. A text message to Indiatimes CEO Rishi Khiani today, and a call to an Indiatimes spokesperson hasn't yielded any information. In the absence of a confirmation or denial, we have the following industry source based information, subject to change in case we get confirmations or denials: - Online live streaming rights: Are with Indiatimes, but a deal has been inked with YouTube as well, with live streaming will be on an Indiatimes channel on YouTube. We've heard that Indiatimes might be selling online advertising on its YouTube live streaming channel, which would be unprecedented. Remember that in comparison with last year, when YouTube had announced the deal in January, and had sufficient time to sell inventory, but this…
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