When it comes to content, it appears that nothing can pull more eyeballs in India, than Cricket. The ICC Cricket World Cup sure brought cheer to all cricket fanatics and nay sayers alike, but content providers seem to be the happiest lot. ESPN Star, which provided live streaming and score updates, and ESPN Cricinfo, among the most popular Cricket websites, reported a record surge in the number of users. Whats interesting this time, is that Cricinfo has provided details of mobile usage. Note that we have no means of verifying this data, but these are the stats released by ESPN and ESPN-Star: - Across Platforms: Cricinfo says it logged 1.8 billion page views and 4.43 billion minutes during the ICC World Cup, across all platforms including its website, mobile site and native mobile apps on iPhone and Android platforms, and an average minute audience of 72,000 people, globally through the entire tournament. - Mobile: Cricinfo's native mobile apps from the company generated 91 million page views and 342 million minutes through the entire tournament. Cricinfo registered heavy traffic from India during the World Cup on its mobile website, logging more than 377.3 million page views and 807.2 million total minutes of time. India recorded the maximum number of mobile web visitors compared to other markets. The page views might also be a result of users reloading mobile web pages to update scores, so page views cannot be considered a reliable measure. However, the numbers are encouraging when one tries to see it in the context…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...