Yesterday, we wrote about Tata DOCOMO launching a social application for managing and sharing CRBTs and felt the need for an operator independent platform that serves the same purpose. A comment on the same post, helped us discover an online service called Fonedoo, which serves as a common platform to search and set caller ring back tunes. The service is run by mobile solutions provider U2opia Mobile, and intends to index and organize content including ringtones, CRBTs, apps, wallpapers and videos, across operators on the platform. It currently has a database of 600,000 CRBTs. At the moment it supports Airtel, Tata Indicom, Tata DOCOMO and Vodafone, but not Reliance Communications. However, it does offer online activation of VAS packs for RCom.
The service can be accessed from the Fonedoo website as well as through an application on Facebook. After selecting their operator, users can search for a caller ring back tune, listen to it (for all operators except Vodafone), share it on their Facebook walls and set it as their caller tune.
We tried searching for Thunderstruck (AC/DC) and were easily able to find it; not much luck Green Day songs, though. We entered our mobile number and received a confirmation code via SMS. After entering the code, the song was set as our caller tune and a confirmatory SMS was sent. The whole process did not take more than five minutes. We tried this on an Airtel number. Since, the tune’s availability depends on operators, we were not able to find the same song, when we selected Vodafone as our operator. Setting a tune on Vodafone also takes longer, and even after 15 minutes of making the request the tune was not activated. This might be an operator specific issue.
We hope that Fonedoo extends the service to more operators soon and covers the entire database of available CRBTs on each.
Issues this service addresses
– Search and discovery: Often, the caller tune listings and search pages get lost among clutter on Operator websites. A lot of people give up when they aren’t just able to locate these pages. Ofcourse, this is a much more convenient way of search compared to inefficient and expensive IVR search services deployed by operators. Finding specific songs on IVR is still a pain.
– Ease of activation: One doesn’t need to remember caller tune short codes, or send SMSs or dial IVR lines. It is a one click solution with SMS as a verification tool.
– Sharing: One can share the exact link of the song with his/her Facebook friends, so that they can set the same tune. Although the ability to do so also depends on their operator.
What we’d like to see
– Indic Language pages for search and discovery
– A mobile Internet site
– Caller Ringback Tone gifting, with interoperability