wordpress blog stats
Connect with us

Hi, what are you looking for?

FirstCry.com Raises $4M From SAIF Partners

FirstCry.com, an e-commerce venture focusing on babycare and kids products has raised $4 million from PE fund, SAIF Partners, reports The Economic Times. The company intends to use the funding to hire employees, expand supply chain, set-up warehouses and increase product range.

Recently, another baby products venture, BabyOye.com had raised $2.5 million in a funding round led by Accel Partners, with participation from Tiger Global. Hushbabies.com is another competitor. Investors like Accel believe that Baby products focussed e-commerce ventures are gaining momentum, owing to the absence of an organized retail platform offline, that can offer baby products, specially baby products from international companies.

Operating out of Pune, Maharashtra, FirstCry was founded by IIM graduates, Supam Maheshwari and Amitava Saha. It currently offers more than 4,000 products from Indian and International brands like Mattel, Pigeon, Funskool, Hotwheels, Nuby, Disney and pampers, among others, sourcing them from 150 vendors. The site ships orders to locations within India, from its own warehouse, and offers free home delivery on orders over Rs 1,000.

FirstCry aims to increase the number of product offerings to 15,000 by the end of 2011, according to ET. It claims to receive 10,000 daily visitors and targets 1,000 transactions per day in the next three months.

SAIF Partners invested $3 million in online, community-based apparel store Inkfruit, in January 2011. Last year, SAIF Partners and One97* had committed $100 million investment fund for co-investing in mobile VAS companies.

Related:

Advertisement. Scroll to continue reading.

Babyoye.com Raises $2.5M From Accel, Tiger Global
Snapdeal Raises $12M Funding; Launches BabyBox, MoneySaver Prime, Plans Acquisitions

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ