FirstCry.com, an e-commerce venture focusing on babycare and kids products has raised $4 million from PE fund, SAIF Partners, reports The Economic Times. The company intends to use the funding to hire employees, expand supply chain, set-up warehouses and increase product range. Recently, another baby products venture, BabyOye.com had raised $2.5 million in a funding round led by Accel Partners, with participation from Tiger Global. Hushbabies.com is another competitor. Investors like Accel believe that Baby products focussed e-commerce ventures are gaining momentum, owing to the absence of an organized retail platform offline, that can offer baby products, specially baby products from international companies. Operating out of Pune, Maharashtra, FirstCry was founded by IIM graduates, Supam Maheshwari and Amitava Saha. It currently offers more than 4,000 products from Indian and International brands like Mattel, Pigeon, Funskool, Hotwheels, Nuby, Disney and pampers, among others, sourcing them from 150 vendors. The site ships orders to locations within India, from its own warehouse, and offers free home delivery on orders over Rs 1,000. FirstCry aims to increase the number of product offerings to 15,000 by the end of 2011, according to ET. It claims to receive 10,000 daily visitors and targets 1,000 transactions per day in the next three months. SAIF Partners invested $3 million in online, community-based apparel store Inkfruit, in January 2011. Last year, SAIF Partners and One97* had committed $100 million investment fund for co-investing in mobile VAS companies. Related: - Babyoye.com Raises $2.5M From Accel, Tiger Global - Snapdeal Raises $12M Funding; Launches BabyBox,…
- Event Announcement: Reworking the Data Protection Bill, Delhi, 8th Dec #Ad November 29, 2022
- Telegram Discloses Names, Numbers, IP Addresses of Alleged Copyright Infringers to Delhi HC November 29, 2022
- Nashik residents question the linking of Aadhaar with Voter ID November 29, 2022
- What can we learn about crypto scams from WazirX’s latest transparency report? November 29, 2022
- Platforms No Longer Have to Remove “Harmful” Legal Content Under the UK’s Online Safety Bill November 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...