We knew it was coming! Infortale Communication, which runs information helpline DNA Infoline, has launched a "Miss Call Pe Score" service for the IPL, through which one can get the latest Cricket score via SMS, by giving a missed call to the number 09004444444 from his mobile phone. Although, the user has to dial the service number, he is not charged for the call since the system disconnects after receiving the call, and then sends a text message. It was initially launched during the ICC Cricket World Cup and the company claims that it received 90 million calls, 13.2 million of which were received on the day of the India-Pakistan semifinal. So how does the service make money, or even recover the cost of sending text messages? Also, though anything that is free is accepted blindly, I'm a little skeptical when it is coming from an infoline service, since there might a propensity to use mobile numbers in its database for marketing purposes. The Advent of Missed Call As A Service You might recall that we had discussed the possibility of Cricket scores using missed calls when ZipDial launched their Missed Call verification service. Recently, during recent Lok Pal Bill agitation, a missed call service was used to gather support from the public, and it claimed to have received over 1.3 million missed calls. Missed calls were used by Indians as a tool to overcome high mobile phone tariffs during initial days. It might turn out to be a propellant for Mobile VAS…
- MediaNama Daily: Fraud vs Fintech March 30, 2023
- RTI: The curious case of ‘no data on insured vehicles’ with India’s Insurance Regulatory Authority March 29, 2023
- Is encryption better than anonymization of data for individual privacy? #NAMA March 29, 2023
- Chhattisgarh’s Online Gambling Law Comes Into Effect: Key Highlights March 29, 2023
- Google loses its appeal against India’s competition regulator’s order in the NCLAT March 29, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...