We knew it was coming! Infortale Communication, which runs information helpline DNA Infoline, has launched a "Miss Call Pe Score" service for the IPL, through which one can get the latest Cricket score via SMS, by giving a missed call to the number 09004444444 from his mobile phone. Although, the user has to dial the service number, he is not charged for the call since the system disconnects after receiving the call, and then sends a text message. It was initially launched during the ICC Cricket World Cup and the company claims that it received 90 million calls, 13.2 million of which were received on the day of the India-Pakistan semifinal. So how does the service make money, or even recover the cost of sending text messages? Also, though anything that is free is accepted blindly, I'm a little skeptical when it…
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