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BSNL Launches Video SMS, Live Share & Dial-A-Video; Our Take

State owned telco, BSNL, has introduced Video SMS, Live Share and Dial-A-Video services on its network. The services essentially focus on circuit switched video streaming and are best suited for 3G networks, however, these can be also used on slow 2G networks, according to BSNL. It has partnered with VAS technology provider Cervello for Video SMS and Live Share, and Percept Knorigin Online for the Dial-A-Video service. During the VAS India conference, KK Yadav, who heads VAS at BSNL, had said that their strategy is to focus on Circuit switched video, since, it was simple for the customer to use and did not involve accessing the phone's web browser, remembering and typing URLs and data transfer charges. Video SMS The Video SMS service is a circuit switched 3G video service that lets users make a video call, record video and send it to any other subscriber.  The subscriber needs to make a video call to 58877, select the option to send a Video SMS, enter the receiving party's number and record the video message. The receiving party gets a web link to view the video recording, which makes the service compatible with other operators. The BSNL website does not mention the pricing. Nikhil adds: This is similar to the Voice SMS service, wherein a user has to dial a number to leave a voice message, but the service, as far as we've heard, hasn't quite taken off despite a continuous push from telecom operators. One of the key issues with both Video…

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