You're reading it here first: MediaNama has learnt from reliable sources that Baby products focused e-commerce venture Babyoye.com has raised $2.5 million in a funding round led by Accel Partners, with participation from Tiger Global. Prashant Prakash of Accel Partners confirmed the investment to MediaNama, adding that the company will use the funds to build warehousing and sourcing relationships, and investment in technology. BabyOye is one of the few babycare products focused e-commerce ventures in India, along with Hushbabies.com and Firstcry.com. Jasper, the consumer marketing company that owns Snapdeal has also launched Babybox.in. BabyOye retails Indian and imported baby products across categories, like diapers, bath and skincare, health and safety products. It has tie-ups with brands like Johnson & Johnson, Hauck, Graco, Medela, Avent, Chicco, Fisherprice, farlin, Pampers, and Huggies and offers delivery only in India, although it lets users pay…
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