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Airtel DTH Partners With Shemaroo, NDTV GoodTimes To Launch Interactive Services

Airtel Digital TV, the DTH service run by Bharti Airtel has introduced two interactive services,  iDarshan and iGoodlife. iDarshan, which is powered by Shemaroo Entertainment, will broadcast live prayer sessions from the holy shrines of Tirupati, Vaishno Devi, Golden Temple and Shirdi Sai Baba in the form of multiple audio and video feeds. The service will broadcast live aartis every morning and evening, in addition to devotional movies and songs, debates, discussions, discourses, travel episodes from shrines across the country and pilgrimage information. Shemaroo will package and manage the content, which will be sourced from Vistaas Digital Media. The service is being offered free of charge for one week to all Airtel DTH subscribers, following which it will be available at Rs 15 per month. Tata Sky also offers a similar service in partnership with Star News, called Actve Darshan. The iGoodlife service mainly targets home-makers and will feature lifestyle content from NDTV GoodTimes. It will focus on cooking, health, lifestyle and family and will be priced at Rs 10 per month after a week long free trial offer. NDTV Goodtimes also powers Tata Sky's Actve Cooking interactive service.

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