wordpress blog stats
Connect with us

Hi, what are you looking for?

Zynga Launches Game Cards In India With MOL; Virtual Economy, Microtransactions

Online gaming firm Zynga, which has games like Mafia Wars, Cityville and Farmville, has tied up with MOL AccessPortal Berhad (MOL) to launch dedicated Zynga Game Cards in six countries in Asia: India, Malaysia, Indonesia, Philippines, Singapore and Thailand, in order to permit users to pay for virtual goods within the games. Zynga, as MediaNama readers might recall, is also considering SMS payment options for microtransactions. No announcements there yet. The tie-up with MOL will allow Zynga Game Cards to be available at Sify's Cybercafes in India, according to the announcement, which indicates a fairly limited reach. However, MOL's website indicates a wider distribution of its cards India, including online banking: at Zapak Gameplex' and Reliance Worlds, ITZ Cash Cards, Ezp cards, online banking (via CC Avenue), OxiCash, Paymate, Paypal (though that option might not be applicable), and even money transfer co's like Western Union, and MoneyGram. Users will have to register as MOL members, though. MOL's Role As An Independent Gaming Payments System While we've written about Zynga's plans in the past (and other payment options), what I find quite interesting is the role of MOL as an independent microtransactions payment system, aggregating multiple payment options and games across companies: according the the press release, MOL claims 60 million transactions with an annual payment volume of more than US$200 million, a network of more than 540,000 physical payment collection points across more than 75 countries, and with links to 88 banks in 9 countries worldwide. In India, MOL is collecting payments…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

As per a report, Apple has been testing its own large language model (LLM) since last year but its technology remains behind the AI...

News

Telecom companies are against a regulatory sandbox, as they think information revealed by businesses during the sandboxing process might be confidential should be out...

News

According to a statement, the executive body of the European Union had also sought internal documents on the risk assessments and mitigation measures for...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ