wordpress blog stats
Connect with us

Hi, what are you looking for?

Tanla Launches Mobile Payments Service TPAYmobile.com; Airtel, Voda, Idea, MTNL

Mobile VAS company Tanla Solutions has launched TPAYmobile, an in-app billing service for developers of mobile games and apps. According to the company, the cross platform billing service gives developers access to 100 mobile networks for operator billings in addition to Credit and Debit card payments, globally.  The service is the upgraded (and apparently more open) version of its erstwhile product, License Manager, which has been deployed by Symantic, F-Secure, Nokia, Joikusoft, Netqin, among others and installed on more than 300 million handsets across 100 countries. In India, TPAYmobile allows billing for Airtel, Vodafone, Idea and MTNL.

The service supports payment models like in-app billing, try & buy, time bound licensing and subscriptions. The try & buy model lets developers give a time bound free access to consumers and later converting them into paying customers.  In-app billing, allows developers to charge customers for unlocking additional app features or buying additional content inside the application or even cross-sell their other products. It also intends to help developers fight piracy by integrating security and licensing features in their apps.

Things to Note:

– Developers can distribute apps through various channels including app stores, direct to consumers or handsets pre-embedding. TPAYmobile lets them track how the app is performing on each distribution channel. The service supports Symbian, Java, Windows Mobile and Android platforms.

– Tanla doesn’t charge a sign-up or monthly fee but takes a transaction fee on each sale made by the developer. Through the FAQ section on the site, we discovered, that in India, it allows operator billings for Airtel, Vodafone, Idea and MTNL and the operator payout is 20% (excluding 15% VAT). For credit card transactions, Tanla pays the net proceeds in the first week of the following month, and for transactions billed by Premium SMS (operator billing), the net proceeds are paid to developers in the first week of the sixth month. In an emailed response, a company spokesperson told MediaNama:

Tanla retains 10% of what we collect. In the case of credit/debit cards we collect 97% of the end user price less taxes. In the case of op (operator) billing it varies by country and operator, in the best case we collect 80% of the eup (end user price) less taxes and in the worst case we collect 30%. This is because operators retain a large percentage.

Advertisement. Scroll to continue reading.

– We tried using the service and found it to be pretty straight-forward. The interface is like a dashboard allowing developers to add applications for different OS platforms, add and manage Sales Channels including Android Freeware,Nokia OVI, AppBrain, GetJar, Mobango and PocketGear, adding Business models and licensing options, and generate sales and revenue reports.

Monetizing apps is a big concern for app developers, as a majority of users don’t have or don’t like to use their credit or debit cards for buying apps. Micro-transaction methods like cash cards require a good distribution network and mobile operators take the major chunk of revenue when developers sell apps through their app stores. Handset manufacturers like Apple and Google have strict compliance rules and also take a share from in-app purchases. Google doesn’t even allow Indian developers to sell apps in the Android market.

Tanla Still Makes Money From License Manager For Nokia’s Free Maps

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ