wordpress blog stats
Connect with us

Hi, what are you looking for?

Slideshare Signs India Ad Inventory Exclusively To Tyroo


Presentation and document sharing site Slideshare has signed its India advertising inventory exclusively to ad network Tyroo Media, replacing the Google Adsense ads that were running on the site. According to a statement from Tyroo, a Smile Interactive and Yahoo owned ad network. Slideshare serves almost 2 million unique users in India, and given that it primarily has business presentations, has a premium audience. Tyroo claims that the deal gives them access to advertising inventory generated by almost 2 million unique users, consisting primarily of managers, decision makers and executives; in the process, Google’s display ads have been turned off from Slideshare, and will be served from Tyroo Media, while text ads will still be from Google.

Tyroo’s ad network represents publishers like Reuters, Economic Times, Business Standard, CarDekho, Seventymm. While the company hasn’t disclosed how many publishers they represent in total, they claim to serve half a billion impressions monthly, and reaching 20 million unique users. They claim their reach is growing at over 20% month on month (ED: that level of growth typically indicates a very small size…this just doesn’t sound right, though). Their key clients include Honda, The Economist, Club Mahindra, HDFC, Lenovo, Raymonds, UTI Mutual Funds, Naukri.com, MakeMyTrip.com, Cleartrip.com, among others.

You May Also Like

News

Google is adding new controls that will let users choose to see fewer gambling and alcohol ads. The feature will first be launched on...

News

By Abir Roy, Ishaan Chakrabarti, and Vivek Pandey In today’s digitised economy, consumers often come across seemingly free services online, finding themselves providing their...

News

Facebook, YouTube, and Twitter have reached a deal with their largest advertisers on harmful content online. The agreement sets common definitions of online harms,...

News

Apple is delaying the rollout of an iOS 14 feature that required developers to take explicit consent from users before that app could track...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ