Update: A Shemaroo spokesperson told MediaNama that they’re looking at multiple platforms, not just mobile. A YouTube channel featuring 9 movies of 16 odd minutes each is up, here. Mobile distribution deals are currently being inked, and Shemaroo is agnostic to the delivery mechanism – whether video on demand, video calling, and whether on 3G or 2G.

We’ve embedded one of the movies below:

Earlier today: Content producer and aggregator Shemaroo Entertainment has expanded its content library to cover 100 labels across India, for digital platforms. At FICCI Frames, the company said it has now go access to audio and video content in over 20 languages.

The labels on board include: Fountain Music, Navrang, SS Communications, Veena Music, Kavithalayaa Productions, Video World, and Simran Music Industries, through which the company has access to content covering genres like Devotional music, Folk, Pop, Romantic, Classical, Ghazals, Children Songs, Qawwali, Sufi, Ravindra Sangeet, etc. Shemaroo intends to distribute content across digital platforms like Mobile, Internet and IPTV among others.

The company has also introduced a bouquet of 15 minute movies, covering over 50 films. These are essentially abridged versions of films with dialogs, songs and narration. Shemaroo has licenses for recent films like Ishqiya, No Entry, Dus, Love Ke Liye Kuch Bhi Karega, Khwaish, and catalog content like Mughal-E-Azam, Mera Naam Joker and Amar Akbar Anthony. This is on the lines of the Audio Cinema service running with most telecom operators.

It’s been five days since we asked Shemaroo for clarifications, but no response yet: We’re not sure of which telecom operators these services have been deployed, with, the pricing of these movie shorts, or even if these are for audio and video, or both. (Updated above with some information)

Shemaroo Testing Video Call Based YouTube Uploads; 3G And Non-Living-Room Content