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Reliance Broadcast In Talks With Fremantle Parent For Channel JV

Reliance Broadcast Network Ltd has entered into non-exclusive negotiations with the RTL Group, part of Germany headquartered media conglomerate, Bertelsmann, and the parent of reality TV major FremantleMedia, to launch a portfolio of television channels in India. A non-binding term sheet has been executed, and negotiations are expected to be completed within four months. The partnership will allow Reliance Broadcast access to FremantleMedia's content, and launch two channels - one focused on Reality TV and another an action channel targeting men. Reliance is, among other things, pitching distribution across platforms - DTH, IPTV, and cable, as well as Mobile, Online and Gaming. To be honest, we haven't seen any pathbreaking show-related cross-media deployments from the Reliance Group yet. This joint venture will be a limited liability company, with 50% shareholding from each company. Reliance Broadcast says that the venture will…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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