Ohana Media has launched Ohana QB( pronounced Cube), an audience analytics platform that lets advertisers and publishers collect user data above web analytics. It basically tracks their online behavior and segments them into various clusters on this basis. This makes it easy for a publisher or advertiser to target them across various platforms like direct website visits, search, display ads, social media and email, among others. Data is collected through a combination of cookie-ing, content sensing, social media crawls & on-page scripts that understand and capture user browsing behavior. Third-party data can also be integrated if provided. They can leverage this consumer intent data to execute media buys through Ohana on channels which are integrated with it. Currently it offers integration with Google Ad Words, Yahoo's Right Media and adBrite online advertising platforms. What does it do? - Once publishers sign up, they get access to web based self service tools that provide information related to Visitor Metrics, segment or cluster wise metrics, and conversion metrics. They can define events for this conversion metrics as well and group users accordingly. For example, for a particular publisher conversion is not only just limited to a user buying something on the site, it can be a request for a brochure, a successful registration, or anything else that he wants to keep a track of. Also, conversions can be further divided based on audience segments or clusters. For example, on an e-commerce site, if there are 10 conversions out of 20 visits and…
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