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Music Deals: Indiatimes-Sarthak Music; Spice Digital-Hungama

Indiatimes Acquires Online and Mobile Rights To Oriya Music from Sartha Music

Indiatimes 58888* has acquired exclusive Mobile and Internet rights for Sarthak Music, the largest music label in Oriya music industry. Sarthak Music has a catalogue size of over 10,000 film and devotional tracks, and the right acquired cover mobile content services, including CRBT, WAP SMS, STK, IVR, Mobile Radio on 2G and 3G services as well as all rights for Content embedding, Internet streaming and downloads.

What this deal also means is that Gaana.com, the music streaming site that Indiatimes is launching, will incorporate music from Saarthak. A stronger regional catalogue, and worldwide rights, might allow Indiatimes to target a user base beyond India – especially a distributed regional base. In that context, Malayalam, Tamil and Telugu content tends to work rather well internationally. So…when is Gaana.com being made open to everyone? Do read our review of the service here.

*Disclosure: Indiatimes is an advertiser with MediaNama

Spice Digital Signs Up Hungama

After signing an exclusive content deal for Music streaming services with Phonographic Performance Limited (PPL), Spice Digital has now inked a deal for the same with Hungama Digital Media, which holds licenses for content for music label T-Series. Spice Digital says that the deal is exclusive, but on being contacted, Shehzad Azad, Head – Business Development & Alliance for Spice Digital, declined to comment on which telecom operators the deal is exclusive for, saying only that “it is similar to PPL”. The Spice-PPL deal covered three mobile operators: Airtel, Idea and Vodafone. With both PPL and Hungama signed up, Spice Digital now has most of the Bollywood contemporary and catalog content on board, albeit (we guess) for specific telecom operators, for the Mobile Radio Service. Spice also says that they’ve tied up with a couple of big regional labels: VeeGee and SurMandir.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ