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Digital Media Consumption Habits Of Indian Kids: Cartoon Network Survey

Cartoon Network's latest survey on Indian kids suggests that the media consumption of TV, expectedly, supercedes that of all other media, and that TV viewing has been relatively stable, and anything, growing slightly. The Nielsen study included interviews with 3759 Indian kids aged between 7 and 14, and 1121 parents of kids aged 4 to 6 years old. It covered SEC A (30%), B (34%) and C (36%) households, across 19 cities in India - although Mumbai and Delhi accounting for a majority. TV, the study suggests, is a daily medium for kids, but there are changes on the digital media consumption front: Access - Internet access at home among those surveyed is a meagre 8%, though 22% homes have a computer. Color TV access is 95%, 94% are single TV households, and 92% have a mobile TV in the house. - Internet access varies across socio-economic categories: 14% of SEC A households surveyed have Internet access, and 39% of them have a computer. - Mumbai tops the list for both, with 29% of households surveyed having a computer, 14% with Internet access - Kids have greater access to computers and communications now: access to computers has grown from 6% 10 years ago and 10% five years ago to 22%. Mobile phone access has grown from 17% 10 years ago, to 59% five years ago, to 95% now. Internet availability has expectedly lagged behind: growing from 2% 10 years go to 3% five years ago, to 8% now. - Of…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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