Online video advertising network Jivox has signed a long term agreement with the Jagran Group to deliver interactive video advertisements and monetize inventory in all online properties of Jagran. The company will deliver both pre-rolls and video banners on Jagran’s web properties. In the past, Jivox has run many video based ad-campaigns on Jagran’s online ventures.
Jivox will deploy its social, widget based video ads that integrate options like social sharing and video playlists on Jagran’s online properties which include Jagran Videos, Jagran-Yahoo, OnlyMyHealth and Jagranjunction.com, among others.
Jivox has also expanded its presence to Dubai and parts of South East Asia, although operations are being controlled from India, according to Alootechie. The company recently launched a technology platform to deliver a single interactive video ad across multiple platforms and devices including web, mobile and social media channels.
Last year, Jivox had raised $4 million from Opus Capital and Helion Ventures, bringing the total amount of funding in the company to $15 million. Jivox India MD Naren Nachiappan had told VCCircle that the company intends to raise as much as $15 million in 2011, to expand to other geographies, including Europe.
According to its website, Jivox represents publishers including AOL, BuzzInTown, BigAdda, CIOL, Business Today, Rajshri.com, ZeeNews.com, OneIndia.in, TimesofIndia, ThinkDigit, BIGAdda, Hindusantimes.com, LiveMint.com, Metacafe, Indian Express, MSN, Sify, Moneycontrol.com, among others.
Competitors include, Nexus ventures backed Vdopia and, Komli Media which recently raised money from various investors led by Norwest Venture Partners.
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