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Indian Govt. Launches E-Post Office; Usability Issues

The Government of India has launched the e-commerce portal of India Post, E-Post Office. The portal will offer postal services to customers, who can pay electronically for them.In the first phase of its launch the E-Post Office will offer seven services including Electronic Money Order, Instant Money Order, Sale of Philatelic Stamps, Postal information, Tracking of Express and International Shipments, PIN Code Search and a section to register feedback and complaints. Given the opportunity in sending a money order or transferring money online, this has the potential of becoming another IRCTC, which, at last count, did over $100 million in transactions per month. According to a Government of India press release, plans are in place to scale up the portal to a full-fledged e-Market Place, which will offer a wide range of postal and non-postal products. It will also integrate India Post's mail-parcel service for e-Commerce order fulfilment. The site is surprisingly flashy for a Government of India site but also Flashy literally since it employs generous use of Adobe Flash. So if I want to check a Pin Code from my iPhone, I simply can't. We would have preferred an HTML5 version instead, or an option to choose a non-flash site. After the virtual door opens, a virtual service lobby(We so wish real world Indian post offices looked the same!) comes up and has links placed all over to replicate the post office feel, in addition to a navigation bar. For example, the electronic and instant money order links appear…

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