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Facebook Acquires Snaptu; Snaptu’s Other Platforms?

Social networking giant Facebook has acquired Snaptu, a mobile app solutions company that has a product by the same name. Both companies have confirmed the acquisition, although details about the amount Facebook paid for the deal has not been specified, there are unconfirmed reports in Israeli newspapers, that it amounts to $70 million.

In India, Snaptu had, last year, inked a deal with Mid-Day Infomedia for their news content. It also features cricket content from CricInfo, news and finance content from IBN Live and Money Control, and has tie-ups with Indian telcos Airtel, Vodafone and Reliance, and handset makers Micromax and Lemon Mobile. Snaptu’s app has been amongsthe top 3 apps on Airtel’s app store.

On its blog, Snaptu acknowledged the acquisition with a post titled “We’ve Agreed to be Acquired by Facebook”. It says “working as part of the Facebook team offered the best opportunity to keep accelerating the pace of our product development. And joining Facebook means we can make an even bigger impact on the world.

What About Other Platforms?

Snaptu is an application platform that offers small Java apps for feature phones, which integrate social networking services like Facebook, Twitter, Orkut, LinkedIn and other news and information based services among others. It even has an app store that offers other web services, which can be added to the app. It essentially converts web content into a feature phone-friendly app format.

The question now remains that now that Snaptu has been acquired by Facebook, how will it treat other social networking platforms like Orkut, Twitter and LinkedIn? Will it drop them? Will it work on improving the experience for Facebook users, and neglect others? On the other hand, will this in turn lead to other services exiting Snaptu, not wanting to integrate with a Facebook owned application? Wait and watch.

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