wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

F.A.L.T.U To Premiere Online; Not Available In India


After selling the film’s soundtrack exclusively through the digital medium, the makers of Bollywood movie F.A.L.T.U, are releasing it online worldwide excluding India. Earlier, UK and UAE were also excluded, however, now these regions will also be part of the online premiere. This is in total contrast to music downloads which were restricted to the Indian region.
The movie will release online on 1st April 2011 at 4pm GMT and a booking fee of $2.89 needs to be paid in order to watch the stream. We don’t know if this fee entitles the viewer to watch the streaming once (Pay Per View) or multiple times. F.AL.T.U has tied-up with Zee TV which is hosting the premiere on its own website (www.zeetv.com/faltu). It is even running contests offering holiday trips to India and movie merchandise.

– The producers might have done a Satellite+Internet rights deal with Zee. The internet premiere would help leverage the overseas market plus act as an additional revenue stream.

– This is not the first time when a Production house has premiered a movie online. Rajshri Productions had taken this route with Vivah and had registered 6500 downloads at $9.99 per streaming in 2007-08. Another Bollywood movie, Striker premiered online on YouTube (again India was excluded).

Although a majority of revenue for Bollywood movies comes from Satellite and Cable rights, it is still a little hesitant when it comes to taking the online route.F.A.L.T.U in many ways has embraced digital and is a step in the right direction.

F.A.L.T.U: Legal Digital Downloads Done Right; How To Disrupt The Label Biz

Advertisement. Scroll to continue reading.

Previous coverage from contentSutra:
Updated: Rajshri.com Adds Bollywood Buzz And Food Segments; Vivah Clocked 6500 Downloads

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ