Bharti Airtel, in partnership with mobile TV aggregator Apalya, has launched Airtel Broadband TV for its broadband subscribers. As far as we know, this is Apalya's first wireline broadband deployment, and the first time the company could serve as an alternative to TV (assuming reliable broadband speeds). The service offers 28 live channels, 19 Video-On-Demand channels, and 12 movies. The service is subscription based, and offers three plans: Gold Pack (all Channels with VOD and movies - Rs 99 per month); Night Pack (All channels with VOD and movies from 9PM to 9AM - Rs 49 per month) and My Pack (Any 3 channels for Rs 49 a month). We've published channel details, including information on Video on Demand channels at the end of this post. Note that major entertainment channels like Zee, Sony, Colors and Star are missing, as well as news channels like Aaj Tak, Star News, NDTV and Times Now, among others. The streams will be provided in the browser through Flash 10.2. This means it won't work on devices such as Apple's iPad which don't support Flash. Neutral Pipe? Why would users want to pay for TV streaming, when it comes free of any charge on TV network websites, as well as on sites like live.indiatimes.com*? Airtel Broadband TV is getting preferential treatment; according to the Airtel Broadband TV FAQs: "Yes, you would be able to watch Broadband TV. Your Airtel Broadband connection would be Auto Upgraded for Broadband TV to 1 Mbps to give you a buffer…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...