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Airtel Launches Broadband TV At Rs 99/Month; Not A Neutral Pipe

Bharti Airtel, in partnership with mobile TV aggregator Apalya, has launched Airtel Broadband TV for its broadband subscribers. As far as we know, this is Apalya's first wireline broadband deployment, and the first time the company could serve as an alternative to TV (assuming reliable broadband speeds). The service offers 28 live channels, 19 Video-On-Demand channels, and 12 movies. The service is subscription based, and offers three plans: Gold Pack (all Channels with VOD and movies - Rs 99 per month); Night Pack (All channels with VOD and movies from 9PM to 9AM - Rs 49 per month) and My Pack (Any 3 channels for Rs 49 a month). We've published channel details, including information on Video on Demand channels at the end of this post. Note that major entertainment channels like Zee, Sony, Colors and Star are missing, as well as news channels like Aaj Tak, Star News, NDTV and Times Now, among others. The streams will be provided in the browser through Flash 10.2. This means it won't work on devices such as Apple's iPad which don't support Flash. Neutral Pipe? Why would users want to pay for TV streaming, when it comes free of any charge on TV network websites, as well as on sites like live.indiatimes.com*? Airtel Broadband TV is getting preferential treatment; according to the Airtel Broadband TV FAQs: "Yes, you would be able to watch Broadband TV. Your Airtel Broadband connection would be Auto Upgraded for Broadband TV to 1 Mbps to give you a buffer…

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