wordpress blog stats
Connect with us

Hi, what are you looking for?

Why Has Orkut Launched Orkut Box Office?


Seems like Orkut is still alive and wants to pull in the crowd by throwing in some free movie tickets as the bait: Orkut has launched a new community page, Orkut Box Office, where it asks users to post on the open discussions, a comment, movie review or just a funny story and get rewarded with free movie tickets. The first give-away: tickets to the Bollywood movie ‘Saat Khoon Maaf’ (which is being distributed by UTV Spotboy and VB Pictures) to the first 100 users who post, limited to Mumbai, and for for new releases on 19th and 20th February at PVR Juhu and Mulund. However, there will be movie screenings in other regions in the future, according to the latest post on the Orkut Blog.

The page just looks like any other moderated community page, and the moderators do not seem to be related to Orkut (or Google). However, one of the moderators (who has also created the free tickets thread), Tanushree Baruah, lists her employer as Warner Brothers (Update: her LinkedIn profile suggests she’s ‘Marketing Manager’ at Google; thanks for the headsup in the comments, Sumant), and the job description column on her profile says ,”I sell movies!”. There is no branding on the Orkut Box Office page that could indicate some sort of a market tie-up with a production house, multiplex chain or an online movie ticket aggregator.

There are already a large number of communities running on the site where users discuss films, so why has Orkut set up its own? Orkut’s competitor, Facebook on the other hand is increasingly being used by film studios and other related ventures for online marketing and publicity.

Open forum, so tell us what you think- Why has Orkut launched Orkut Box Office?

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ