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Why Aircel’s Audacious WiFi Rollout Just Might Work

At a time when most telecom operators are focusing on 3G launches and others are preparing for a 4G rollout, Aircel is trying something a little different - rolling out WiFi Hotspots. The company, which claims it has 50,000 WiFi Zones across India, is offering a free Wifi trial until the 20th of Feb 2011, following which it will charge only Rs. 15 per hour (for 30 MB), and speeds of 512 kbps. Trying Out Aircel's WiFi Service My colleague Anupam Saxena tried out Aircel WiFi in Delhi yesterday, and much to my surprise, he ended up buying an Aircel SIM card just for the Wifi. Here's what Anupam has to say: "I saw the Aircel Wifi ads on TV and bought a new Aircel SIM (Rs 25) to try out their service. The vendor selling the SIM refused to sell me the SIM unless I bought a Rs. 50 recharge card. The Aircel Wifi appears as an open network named 'Airnet_Spectranet'. Once you select it and type in a URL, you are taken to the Aircel Wifi login page appears. Then you need to enter your Aircel Mobile number and e-mail address. An authorization code is sent to your (Aircel) mobile number, which you need to enter to use the WiFi. After this, a password is sent to your mobile, which you can use to browse for the next one hour. The speed at TDI Paragon Mall at Rajouri Garden in Delhi was decent, and I got a good signal…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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