ValueFirst, which recently raised money for the purpose of closing multiple acquisitions, is eying a major acquisition in the next 2-3 months, COO Kumar Apoorva told MediaNama. "We're looking for organizations that have revenues of at least $9-10 million, and if not very profitable, but at least reasonably EBITDA positive, which we can make more profitable and scale further." Apoorva said that enterprise communication businesses in Europe and Africa have lower volumes and higher ARPU, but due to high cost structures, are not profitable. ValueFirst will acquire and integrate with its own business, in order to reduce costs and make it profitable. As a part of its international expansion plan, ValueFirst is also planning a foray into the US market, which the company claims is a larger market in terms of SMS volumes than India. To Acquire Email Product In addition to this, ValueFirst is eying acquisitions in email products, and is in preliminary discussions with two companies in India, and one internationally. "We have SMS and voice, but are missing out on Email. The email space is becoming big - bank alerts can come to you on SMS, but a lot of other information comes on email - account details transaction details etc. We don't have IP in Email, and it will take time to develop a platform and make it market competitive, so that messages are white listed. An email product company will complete our communication portfolio." Media Business: Plans Fundraising & Acquisitions; Google SMS Deal "SpotOn Media…
