At the VAS India conference last week, Jai Maroo, Director, Shemaroo Entertainment, said that the company is demoing a YouTube upload service with two partners: a user can make a video call, press * to record a video, and press # to upload it to YouTube; the service would require users to connect their YouTube account with their number, and the video, once uploaded would automatically be tagged with their mobile number. Maroo made this point in the context of an underlying debate on packet switched (data access) versus circuit switched (point to point, call based) serving of videos on 3G, saying that one should not underestimate the importance of making access and delivery of services easy to use; his take was that the circuit switched delivery of content is significantly easier to use than packet switched. "Packet switching has…
