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Rediff Q3-FY11 Call: Advertiser Segments, Vubites Expansion, Mobile Deals

On Rediff.com's earnings conference call for the quarter ended December 31st 2010, apart from saying that the company will look to enter the online deals space, CEO Ajit Balakrishnan share the following: To Target Smaller Towns and Offer Localized Services Through VuBites Rediff sees an opportunity for revenue growth by providing local solutions to service those businesses located and served in the same city through its advertising platform VuBites. Local advertisers that have so far advertised with Vubites are in tours and travels, health clubs, furniture stores and restaurants segments. Rediff has signed deals with two of the largest MSO's in India, and one TV channel, and is test marketing the service in Mumbai.  It expects to extend this to two more cities and two TV channels during the quarter. Also, post acquisition, VuBites' capex will be minor and VuButes will just add 5% to Rediff's costs. Rediffmail NG To Announce More Telco Deals Although, Rediff did not reveal the number of users of the service, it feels that the future of its mobile revenues depends on fee that it collects for its paid push mail services Rediffmail NG. More mobile operators are expected to integrate the service soon, hopefully within this quarter. Online Ad revenues, CPM Rates See Growth Rediff has been able to get better prices in the last quarter, compared to the quarter before. There is a price uptrend in the market. Major offline and classical advertisers coming on board has pushed growth for the Indian online market and online advertisers are…

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