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Update: KyaZoonga Crashes As WC Finals Tickets Sale Commence

Update: The ICC has tweeted that semi-final and final tickets for the public will now be sold via a ballot. More details will be announced soon.

Earlier (Yesterday): Cricket crashes sites.

During the IPL, it was YouTube, and during the ICC World Cup, it’s KyaZoonga.com, the official ticketing partner of the ICC World Cup. According to several tweets, Kyazoonga’s Facebook page and Reuters, it appears Kyazoonga crashed minutes after the sale of the finals tickets commenced on the website at 1pm IST yesterday, and was unable to handle the heavy traffic as around 10 million users logged on to the site, and several others refreshed pages to get hold of the 1000 limited tickets made available online.

Half an hour past the commencement of sale of tickets, the website communicated through its Facebook page that was working on the issue. The post said: “We are facing absolutely unprecedented amounts of traffic from all over the world, with hundreds of millions of people hitting at once. Some of you may have trouble accessing the site. It seems that cricket fever has surpassed all anticipations and expectations. Please bear with us as our global network team works on bringing you the tickets you all have been waiting for.”

Meanwhile cricket fans were very vocal in their condemnation of the site and on ICC making a wrong decision while choosing its ticketing partner, on social networking platforms. A facebook page called KyaZoonga Victims was created in addition to many tweets doing the rounds on Twitter. The consumer backlash is expectedly quite ugly, and making a pitch for some of their competitors. From Twitter:

Ravi Dhaliwal (@ravsdh) – @cricketicc you clearly did no due diligence on kyazoonga, why choose them ahead of a reputable firm like ticketmaster? Cheaper?

Rohan Joshi (@mojorojo) – Yo ICC. I have three words for you. Book. My. Show.

Mayur (@TheRealMayur) – with @kyazoonga, i am not ‘Jumping the Q’ – i am, instead, getting the message ‘FuQ’

The ICC’s official (verified) Twitter account(@cricketICC) later tweeted: As many as 10 million people accessed kyazoonga.com for #cwc2011 semi-finals and final tickets, prior to the sale going live. In the evening, KyaZoonga, through its Facebook page assured users that not a single ticket had been sold till now and the site is making efforts to be up again.

Here’s a suggestion for KyaZoonga: maybe they should have run a CPM based ad on their site, and made some money at least.

(with inputs from Nikhil Pahwa)

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