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Ibibo Launches Fantasy Cricket Game CricEx; CEO Ashish Kashyap On Monetization, Mobile Games

Nasper owned social network, Ibibo has launched a virtual cricket stock exchange game, CricEx for the World Cup season, according to TechWhack. The fantasy game lets users trade shares of their favourite cricketers to create virtual portfolios and gain or lose depending on their performance. The users with a high networth feature on the game's leaderboard.  Performance would also determine the cricketers' share price in the virtual stock market. At the time of our trying the game, it did not involve use of any real money and every user gets virtual money to play with after registration. We feel, incorporating real money will be a little tricky as it would amount to some kind of betting. The World Cup Opportunity Ibibo CEO Ashish Kashyap told MediaNama, that the CricEx game is still in work-in-progress mode and will see the roll out of more features, including the ability to purchase virtual cash and gift items, like its other games. He said that the CricEx engine, that calculates the worth of a cricketer on the basis of his real time performance is ready to roll out. He also informed that with the start of the World Cup, virtual cricket items would be available across all gaming products of the company. On Monetization Through Micro-Transactions According to Kashyap, monetization is mainly through sale of virtual gift items and virtual cash top-ups. Ibibo has tie-ups with mobile operators for integrated billing, although users can also use Credit and Debit cards. This microtransaction model for virtual purchases…

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