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Google Launches Subscription Service One Pass

Following Apple's launch of its subscription service for content app publishers, Google also announced its own version of the subscription service calling it, Google One Pass. Google has extended it beyond apps and lets publishers sell content in apps and outside them, taking care of user authentication and processing payments (via Google Checkout) on their behalf in lieu of a 10 percent cut, 20 percent less than what Apple charges publishers. Unlike Apple, Google said that it would let publishers control prices and will give them access to consumer data. Making the launch announcement in Berlin, Google CEO Eric Schimdt said, "The publisher is the merchant of record. We don't prevent you from knowing, if you're a publisher, who your customers are, like some other people," reports The Wall Street Journal. He added that the 10% fee that Google charges roughly covers their costs. The service is available in France, Germany, Spain, the UK, and the US and Canada, and Google has signed up German publishers Axel Springer AG, Focus Online (Tomorrow Focus) and Stern.de, in addition to Media General, NouvelObs, Bonnier’s Popular Science, Prisa and Rust Communications. However, publishers in any country where Google Checkout is available can implement Google One Pass: remember that Google Checkout is still not available in India though Indians can buy apps through Check Out on the Android Market (although Indian developers can't sell apps). Google mentions that the service is mainly intended for periodicals, such as news and magazines, but is a flexible payment…

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