Balaji Telefilms has announced the launch of "ALT Digital Media Entertainment Limited", as the groups foray into the digital content business, and "the next growth driver for the Company." This is the groups second attempt at digital: it had first launched a series of digital initiatives a little over five years ago, in June 2010, with a show called Bol Niti Bol, which was similar to a YouTube success that time called LonelyGirl15. Bol Niti Bol had gone live on Rediff and Mid-Day as well; the last time a video was uploaded on Rediff was 19th August 2010. For that time, it was perhaps moderately successful, with 666,606 views for 33 videos, with the biggest success being the, erm, search friendly "Why Girls can't watch a porn movie???", with 200,727 views, accounting for a little over 30% of the channels overall views on YouTube. Apart from Bol Niti Bol, Balaji's digital content foray had included: – Entertainment recruitment portal Hoonur.com as a social network for those looking to work in the entertainment industry. The site is now offline. – Made for mobile audio and video content – Devotional, humor, Mythology, Jokes, and “youth oriented fiction” – for distribution as mobile value added services, with content live with telecom operators MTS, Virgin, Idea, Aricel, Airtel, BSNL (on BSNL 3G as well), Loop and Reliance, as well as VAS companies like Spice, OnMobile Global and IMI Mobile. – For Aircel, it also produced a made-for-mobile show called Kriminal Kaun. – A devotion focused iPhone Application on Lord Ganesha, with stories…
